An International Marketing Plan for Bright Eyes to Enter the Market of Research Paper

An International Marketing Plan for Bright Eyes to Enter the Market of Brazil and Denmark - Research Paper Example It is critical to understand that choosing right mode of entry as well as designing right marketing mix. Since each market carries its own dynamics and peculiar factors, therefore, the strategic outlook would require developing appropriate market entry strategy, deciding on which approach to take while designing marketing mix, detailing the elements in marketing mix as well as organization and coordination of marketing activities. This report will present an international marketing plan for Bright Eyes to enter the market of Brazil and Denmark. This plan will detail as to what market entry strategies should be adopted by the firm in each market besides discussing as to what marketing mix approaches to be undertaken. This plan will also detail as to how the overall marketing activities will be coordinated across both the markets and how Bright Eyes should approach both these markets in order to achieve its strategic objectives. Brazil’s economy is considered as the sixth largest economy in the world in terms of nominal GDP1. Brazil is also part of what is called BRIC, a group of four top emerging economies in the world suggesting that Brazil is one of the key markets to look for growth. What is important to note that Brazil has relatively opened its markets and is transitioning towards the free market economy. Such approach, therefore, would critically allow any international firm to easily set its feet on the ground and capture the market without significant hurdles. The Brazilian economy is also considered as the largest economy in Latin America and is believed to be one of the fastest growing economies in the world. The increasing competitiveness of the economy, the rise of an affluent class within Brazilian society as well as globalization forces have made Brazil as one of the lucrative markets in the world.